Guests

Disney attracts 350 million visitors at its US parks alone that come locally, nationally, and from around the world to this legendary park. As stated before, Disney guests spend nearly $2 billion outside of the resort on hotels, meals at restaurants, retail purchases, and transportation (Ling). Typically, residents (1-2 hours away) tend to make up a large percentage of the visitors at the park, but many distant visitors vacation here as well. Disney has succeded in bringing these guests in for many reasons.
1) It is a unique, "must see" destination.
2) It is supported by media (TV) coverage and exposure.
3) It has a large mass of attractions. ("Future of Theme Parks")

Disney's theme draws visitors of all ages to the park and can be nostalgic for adults who grew up watching Disney shows such as "Mickey Mouse".